Want to hear something absolutely wild?
Experts in digital marketing estimate that most Americans are exposed to around 6,000 to 10,000 ads each day.
Holy shit. That is A LOT of ads to come across in just 24 hours.
In the past 20 years, digital marketing has exploded and created a long list of businesses that make most of their profits from digital advertising.
There is no sign of this trend slowing down either.
That is why you need to pay close attention to this guide for digital content creation. When people see 6,000 ads a day, your content needs to stand out amongst all the others to be memorable. So use your digital content to deliver a personalized brand experience and make an impact within the digital advertising space.
Before we get started, take a look around, ask yourself, of the brands that I have interacted with today, which ones captured my interest with a clear message?
Take that brand as a baseline inspiration for content. Your content needs to capture the viewer and make it easy to understand exactly what your intent is.
Read the rest of our guide to discover how to make excellent and compelling digital content.
Establish a content creation model
Your brand is going to need a powerful content team to churn out all of your fabulous ideas. There are multiple ways to assemble your team of content avengers. First, consider the nature of your business, the expertise your content requires, your competition in the content space, and finally, your team and budget resources. Once you have those metrics, devise a content model that allows you to consistently create quality and unique content.
Here are some examples of models used by brands:
A dedicated writing staff
If you are looking to push out a high volume of content, working across multiple platforms that each need different versions of your content, or generally have heavy writing-based content, consider hiring full-time writers to maintain control of the process. Building a team like this will also help keep your brand tone and style consistent.
Leverage internal experts
Your content may require a high level of technical knowledge or very specialized knowledge. Look at the internal experts in your own company and encourage and incentivize them to contribute to the content pool. No one knows your product better than the people who created it.
Outsource content creation
If your brand is not ready to invest in a full-scale content team with writers, editors, and graphic designers, consider working with freelance writers or partner with a content agency that employs its own team to focus on creating your content.
Pull from external contributors
Consider letting a thought leader in your industry participate in guest blogging on your website or maybe do an Instagram takeover one day. You can also look to enable your fans and followers to create user-generated content. When followers create content shared by your brand, it immediately makes your brand feel relatable and personable.
Determine the right creation model and put your contributors’ talents to work. It’s time, baby!
Content that stands out
Turning a great content idea into a great content piece requires craftsmanship and skill.
By focusing creative resources around one specific content niche, you can create content that rises above the noise. Unique content attracts and engages the right customers and compels them to take action and engage with your brand.
Content serves as a platform for communicating perspective, capability, and the value proposition of your brand. Therefore, every piece of content should tie into your brand’s style and vibe.
To do this effectively, your brand needs to craft a compelling and emotional story that resonates with consumers and inspires them to take action. Get comfortable leveraging the power of persuasion to create a strong storytelling framework. Maintaining a high level of creativity while you generate digital content is much easier when you have the structure of a story to work within.
Don’t be afraid to think outside the box
An up-and-coming format for marketers to use in their digital content strategies is immersive technologies. Adding virtual or augmented reality to your tool kit will create memorable and exceptional experiences any time your customer interacts with it. Your brand seems tech-savvy, super creative, and willing to go the extra mile to give consumers an experience.
Amazon is an excellent example of personalized content, and they really have set the standards for every other brand. They make it rain recommendations depending on users’ activity.
Consumers are looking for their favorite brands to recognize them, no matter what device they are using, to deliver recommendations, offers, and content based on their previous activity.
Suffice it to say people want to feel special. They want to feel heard by your brand. In fact, they don’t mind sharing personal data in exchange for personalized offers and recommendations.
More than 78% of consumers will engage solely with offers that have been personalized via their previous engagement with your brand.
With great content comes great responsibility. Customers have high expectations for brands; for example, they expect them to have an identifiable personality and style. Every touchpoint in your marketing campaigns and every piece of content will impact the overall brand experience. Therefore, it is vital to keep your brand identity consistent.
Look at every idea that comes across your desk closely. It could be the coolest and most creative idea ever, but it needs to fit within the brand. Content that comes out of left field leaves the customer confused. It may even cause them to unfollow or stop viewing your content as it is not what they wanted or expected.
Everyone loves to hear suggestions for new products from friends and family. There is an inherent sense of trust built-in. When your brand is able to resonate with your target audience, the struggle to build trust around your business decreases. Encouraging a feeling of trust and connection is key to consider when creating content.
Ok, I have excellent content–now what?
We love this for you. So happy you are proud of your content and ready to share it with the world. Below is a list of popular brand advertising strategies to look at when it comes to pushing out your content.
- Streaming ads
- Paid search ads
- Video ads
- Social media ads
- Digital banner ads
- In-game ads
- Product placement
- In-app banners
You ready to take your digital content viral?
We are. At Nowadays, going viral isn’t a pipe dream. It is an art we have mastered. Our team of social nerds (experts) can modernize your message and inject it straight into social media.
Basically, we specialize in commanding attention and making a solid impression for your brand with your content. We get your message to the right people at the right time, over and over again.
Sounds pretty good, right?
Do you think your brand has what it takes to go viral? We certainly do. Give us a shout, and we’ll kick off the adventure of a lifetime.