First, there was the telephone (thank you, Mr. Bell!), then the fax machine, then pagers, and then finally, social media.
Social media allows us to communicate with each other like never before. Family members and friends can connect on the fly, and brands can reach consumers more intimately and personally (but not in a freaky way). In fact, Americans spent on average more than 1,300 hours on social media last year. For our friends who can’t do the math (and us, tbh), that comes out to 54 days of the year spent scrolling through the latest and greatest on social media.
Needless to say, people f^%$ing love social media. Because of its popularity and huge impact on society, social media got its own holiday. Social Media Day was born on June 30, 2010, and has been celebrated annually ever since.
Wondering how to get down on June 30 to commemorate the techy holiday? Nowadays has your back. Read on to learn about the best ways to celebrate #socialmediaday.
Everything You Need To Know About Social Media Day
Americans love celebrations. Any excuse we find to celebrate something, we take it.
Take donuts, for example. Americans love these small round pieces of deliciously fried dough so much that we actually have a whole fucking day designated to celebrate them (because, duh). But that’s not all — in the U.S., we also have Waffle Day on March 25, Hug an Australian Day on April 26, and National Maple Syrup Day on December 17. Shit, we even have National Whipped Cream Day (oooh, kinky) on January 5 and National Tortilla Chip Day on February 24 (Can you say sabrosa?).
Basically, what we’re trying to say here is, if you think Social Media Day sounds a bit wack — it’s not. You’re wack. Get with the program, starting with educating yoself on where this sweet holiday got its start.
OK — Where Did Social Media Day Come From?
The history of Social Media Day in the U.S. isn’t long and you don’t need to be Mark Zuckerberg to celebrate. Social Media Day graced us with its presence when Mashable first launched it on June 30, 2010, as a way to recognize and celebrate social media’s major impact on global communication. Since then, the celebration has grown with each passing year and eventually became an international holiday called World Social Media Day.
From allowing people to keep in touch with friends and family to fundamentally changing the landscape of advertising and marketing, social media has woven itself into the fabrics of everyday life. Instagram, Facebook, Twitter, TikTok, Snapchat, Tumblr, LinkedIn, Friendster — the list of social media platforms goes on and on. Because social media has such a big role in our everyday lives, it makes perfect sense to have a holiday to commemorate it. Even if it’s the first social media platform you’ve ever used, Social Media Day can help you connect with your audience like never before.
How To Celebrate Social Media Day
Social media is without a doubt one of humanity’s craziest inventions in the last 50 years. It’ll probably shape our future more than we want to acknowledge. But mostly, it’s a fun tool for brands who want to stand out from basic bitches. Show your love for #SMDay, mark your calendar, build relationships, schedule meetups, and celebrate! Here’s how:
1. Post, Post, Post!
Social media is really only as good as the posts on it, so use the special day as a way to add your voice to the party. Post a fun tweet, a sick selfie, leave comments on some profiles, or go live on Facebook, Instagram, or TikTok video. Just don’t forget to use the official hashtag #SMDay!
2. Explore New Platforms
Not sure how this whole TikTok or Instagram thing works? On Social Media Day, step out of your comfort zone and give it a whirl! Download the app on your phone, make an account, and before you know it, you could be making awesome TikToks, sharing your tastiest recipes, or finding motivation from uplifting accounts. Give some popular social media platforms a try and see if you like them. If you’re not a fan, simply delete the app. Even lazy slackers can do it.
3. Update Your Pics
Even though there are many new platforms to explore, make sure you go back and keep the old standbys lookin’ fresh. Take some time to update all of your cover photos to reflect the current season or your recent projects. You want your images to be clear, cool, and attractive. Avoid uploading blurring or unfocused pictures — it’s not a cute lewk and will make your brand seem less professional.
4. Give Thanks
Without your lovely followers, your social media efforts wouldn’t mean a single thing. Show them how much you appreciate their digital love by posting a heartfelt thank you, going live, or another creative way to give back.
You can also host an SM Day celebratory giveaway! Who doesn’t love free shit? A giveaway can give a nice boost to your existing audience engagement while simultaneously driving in new followers.
Here are a few things you can raffle off to your audience in celebration of SM Day:
- Run a killer promo (provide a discount code like SMDAY2021 so you can keep track of your marketing efforts)
- Offer free e-books, services, or products
- Give personal shout-outs to your fans
- Offer an experience
5. Just Get Involved!
Whatever you do, just make sure you do something. Even if it’s nothing more than a single tweet, social media has changed how we live our everyday lives in more ways than one and deserves a little appreciation!
Here are some other unique holidays you can celebrate on social media (because we don’t need an excuse to use it every damn day of our lives):
- National Selfie Day
- Customers Day
- National Sticker Day
- Science Fiction Day
- International Women’s Day
- National Compliment Day
- National Video Games Day
- World Kindness Day
- National Pizza Day
- World Mental Health Day
- International Dance Day
- World Wildlife Day
- And it goes on and on and on
So raise your glass and subscribe like nobody’s watching, take a selfie like you’ll never be hurt, post tweets like nobody’s listening, and live like it’s heaven on earth — because with the world at our fingertips, it practically is.
A Final Word
Social media is so incredibly entertaining because it allows you to follow the things that interest you most. Aspiring to be a great chef? Have a creepy obsession with cat videos? Want to learn how to build a big ole booty? Whatever your interests may be, social media has something for you. Search millions of posts and videos using unique hashtags to see what other people have posted around the globe. Or, create your own awesome content — simply press record and let the good times roll.
Here at Nowadays, we see the power of social media and can help take your brand to unimaginable heights. We also understand that to turn digital advertising on its head, you’ve got to know your audience and how to turn their heads. F#$@ing clueless? That’s okay — we know what’s up.
Formulated to get stacks on stacks of attention, our marketing campaigns aren’t like anyone else’s. No sir! With our revolutionary Social Scripting™ methodology, our services guarantee you have plenty to brag about.
So what are you f*#king waiting for — the next SMD to roll around? Stop wasting your valuable time and let the pros help you to grow your brand today. Trust us — by this time next year, you’ll be glad you did!