Trendy, hilarious, and fun memes are some of the most popular ways to communicate on social media. The right meme at the right time can provide a nice surprise as well as delight your followers, drive engagement, and boost brand appeal. With the bonus of being a hella easy piece of content to create, memes are undoubtedly KING when it boils down to marketing — but we’re sure you already knew that.
Memes are a legit way to keep up with the latest and greatest trends in pop culture, which is pretty d@mn important if your brand is gonna go from zero to hero.
Meme marketing can be extremely beneficial for your business. Many successful brands use memes in photos, text posts, gifs, and videos to connect with customers on social media. What’s more, this serves a dual purpose — marketing with killer memes can help spread the good word about your brand through your loyal customers on social media, helping you gain social validation via your viral content.
Are you interested in learning more? We can help! In this post, we’re exploring the exciting world of meme marketing and will teach you everything you need to know to create a bad@$$ promotion meme to level up.
Are you ready? Let’s go!
Meme Marketing 101: What you meme to know
Before we give you the low-down on meme marketing, we need first to understand WTF a meme is.
Simply put, a meme is a concept, behavior, or idea that spreads, usually via social media. They can be any type of media format, including a basic image, text-post, video, or GIF. Over the years, memes have catapulted into popularity as a revolutionary form of communication, a benchmark of virality, and the means to relate with other relevant audiences.
A meme can include a combo of any number of elements, including images, links, text, and hashtags. However, sharing a picture with a funny thought bubble over your head or with a silly filter doesn’t equate to a meme. You see, a meme isn’t necessarily a specific type of media, but rather, it’s the act of sharing that leads to its coveted meme status.
- Shared rapidly across multiple social media platforms
- Applicable to current events and trending pop culture
- Relevant to your target audience
- Easily imitated and replicable by others
And most importantly, a powerful meme that will yield unbelievable results and possibly go viral (fingers crossed) is one that deeply resonates with your growing audience.
Hold up — go viral? What do you meme?
Earning that glorious viral status on the internet means that a piece of news, content, a video, or an image has become insanely popular in just a matter of hours or days simply by being shared by hundreds of thousands of people on social media.
What’s more, due to its popularity, viral content is often scooped up by digital news channels and sometimes even gets mentioned on the boob tube, ultimately increasing its virality. That being said, despite what many people may think, a brand going viral isn’t an accident, no sir.
Going viral is an art. It takes hard work, effort, orchestration, and emotional intelligence.
Here at Nowadays, we’re experts at modernizing your message and injecting it directly into social media. Our proprietary Social Scripting™ process is essentially a megaphone for your message, getting the right content on the right page, at the right time, to make you go viral. And not just once, but over and over again.
So… what exactly is meme marketing?
Meme marketing is simply a subset of viral marketing that uses social media networks and word of mouth to reach marketing goals. It’s the practice of using viewers to promote a brand by creating attractive, interesting, and fast-spreading content.
How to promote your brand with memes
You know what memes are, and you understand what meme marketing is. But how do you go about creating a promotion meme? But not just any promotion meme — a f*#king awesome promotion meme that’s undeniably SO cool, it makes the other side of the pillow look warm. Not sure? Check out these sweet tips:
Tip #1: Know your peeps
Just like any other creative marketing strategy, the first step to creating an effective meme is to understand your target audience.
So, for instance, if your brand is targeting the Gen Z kids, you could create appealing memes around things they’re interested in.
If you don’t know your audience and create a meme without them in mind, your promotion meme isn’t going to suck a$$. #SorryNotSorry.
Tip #2: Keep up with what’s hot and drop what’s not
Every single meme has its own lifespan. Just imagine coming across a joke about an event that took place decades ago. Sure, it might be kinda funny, but why put the spotlight on old news?
To connect with your target audience sooner rather than later, stick with relevant sh!t only.
Tip #3: Always remember, comedy sells
If you want your marketing strategy to be successful, it’s really important that your memes are clever, witty, and most importantly, undeniably funny.
Brands can leverage memes to form emotional bonds with a target audience in an informal way. Simply put, it can humanize your brand. Plus, comedy sells — if your meme is giggle-worthy, there’s a greater chance that it will be shared, retweeted, and hopefully, go viral.
Ready to kick a$$ and take names?
If your promotion memes aren’t a part of your creative marketing strategy, then wtf are you even doing?!
Marketing with memes is an incredible way to promote your brand without coming across as too sales-y. They’re fun, relatable, and can increase your brand visibility and engagement. All you need to do is whip up a few killer memes following our tips above and let the good times roll.
At Nowadays, we play on the emotions necessary to inspire your target audience to take action and spread content by word of mouth. Formulated to get stacks on stacks of attention, our marketing campaigns aren’t like anyone else’s. With our proprietary Social Scripting™ methodology, our services guarantee you have plenty to brag about.
Give your brand some extra mojo, turn up the volume and take control of the conversation — let’s go viral, baby!