How to Find the Best TikTok Influencer Agency

April 11th, 2024


Think finding the right TikTok influencer agency is just a matter of scrolling through profiles? Think again. With over 1 billion monthly active usersTikTok is a goldmine for brands looking to connect with a young, engaged audience. But with so much content vying for attention, standing out requires a strategic approach.

The perfect agency partnership can skyrocket your brand’s visibility, but the wrong one can sink your budget and reputation.

Don’t worry. We’ve got you covered. In this guide, we’ll break down everything you need to find the TikTok influencer agency that will turn your brand into a viral sensation. Here’s what we’ll talk about:

  • Decoding what makes a top-notch TikTok agency
  • How to pick the agency that’s the perfect fit for your brand
  • The benefits of teaming up with TikTok influencers
  • Insider tips for a smooth and successful partnership
  • Budget breakdown: what to expect when hiring an agency

Tired of hit-or-miss influencer campaigns? Nowadays takes the guesswork out of going viral with our Social Scripting process. We’ve helped brands achieve explosive growth on TikTok – and we can do the same for you.

What Makes a Top TikTok Influencer Agency?

Choosing the right TikTok influencer agency is like finding that perfect pair of jeans – it needs to be just the right fit. But in a sea of agencies all promising viral fame, how do you pick out the real gems? Here are some key things to look for:

  • Deep Understanding of TikTok’s Culture: TikTok isn’t just another social platform – it’s a unique beast with its own trends, humor, and language. A top agency lives and breathes this culture, translating it into content that feels authentic, not forced. Here are some signs to look for:
    • They stay ahead of the curve on trending sounds, hashtags, and challenges. They can identify opportunities to leverage these trends in a way that feels natural and aligns with your brand.
    • They understand the nuances of different subcultures within TikTok. Gen Z humor isn’t monolithic! A great agency can tailor content to resonate with specific communities within your target audience.
    • They can speak the language of TikTok. From slang terms to meme references, the agency should be fluent in the language that captivates TikTok users.
    • They stay updated on TikTok’s algorithm changes. The algorithm is constantly evolving, and a top agency will adapt their strategies accordingly to ensure maximum reach.
    • They have a proven track record of success with different content formats. From dance challenges to educational explainers, the agency should be comfortable creating content that thrives within the platform’s diverse formats.
  • Strong Network of Quality Influencers: An agency’s success relies heavily on the influencers they work with. Look for a diverse roster of creators across different niches, with genuine engagement and a track record of successful collaborations. Here are some ways to identify high-quality influencers:
    • Look beyond follower count and focus on engagement rates. A smaller influencer with a highly engaged audience might be a better fit than a mega-influencer with millions of passive followers.
    • Assess the influencer’s content style and niche. Make sure their content aligns with your brand’s voice and resonates with your target audience.
    • Look for influencers who actively engage with their comments. This shows a genuine connection with their audience, which can translate to better brand engagement for you.
    • Check out the influencer’s past brand collaborations. See if they have experience working with brands in your industry, and if their past campaigns were successful.
    • Read reviews and testimonials from other brands who have worked with the influencer. This can offer valuable insights into their professionalism and work ethic.
  • Data-Driven Approach: Decisions shouldn’t be based on gut feelings. A great agency uses analytics to inform every step of the campaign, from audience targeting to content creation and performance measurement. Here are some ways a data-driven approach benefits your campaign:
    • Target Audience Insights: They use demographic, behavioral, and psychographic data to pinpoint the exact audience you want to reach.
    • Competitor Analysis: They analyze your competitor’s influencer marketing strategies to identify opportunities and avoid pitfalls.
    • Content Optimization: They track campaign performance in real-time, allowing them to optimize content and messaging for maximum engagement.
    • Influencer Selection: Data helps them identify influencers with the most engaged audience within your target demographic.
    • Campaign Reporting: They provide comprehensive reports that track key metrics like reach, engagement, and conversions, allowing you to measure the ROI of your influencer marketing efforts.
  • Creative Masterminds: Think outside the #challenge box! Top agencies will push boundaries with fresh campaign ideas that align with your brand’s voice and resonate with TikTok’s Gen Z and Millennial crowd.
  • Clear Communication and Transparency: Building a successful partnership means open communication and realistic expectations. Look for an agency that’s responsive, proactive, and keeps you in the loop throughout the entire process.

Don’t be fooled by follower count alone! Engagement rate is a much more reliable indicator of an influencer’s true connection with their audience.

How to Choose a TikTok Influencer Agency

Now that you know what makes a top agency, it’s time to narrow down your search. Here are some key aspects to evaluate along the way:

Agency’s Track Record and Reputation

  • Case Studies: Ask for examples of successful TikTok campaigns they’ve executed for other brands. Look for results like increased reach, engagement, and even sales conversions.
  • References: Talk to past clients about their experiences. Was the agency easy to work with? Did they deliver on their promises? What kind of results did they achieve?
  • Industry Reputation: Google the agency and search for reviews, news articles, and mentions on social media. This can give you a sense of their overall reputation within the industry.

Understanding Your Brand’s Needs and Goals

Before you even start contacting agencies, you need crystal-clear answers to a few questions:

  • What are your marketing objectives? Want to boost brand awareness? Drive website traffic? Increase sales? Your goals determine the type of influencer campaign you’ll need.
  • Who is your target audience? Be specific. Consider age, gender, location, interests, and pain points. Knowing your audience is key to finding the right influencers who resonate with them.
  • What’s your brand voice? Are you fun and playful? Serious and informative? Your agency needs to understand your tone to create content that feels authentic to you.

Budget Considerations

  • Agency Fees: How does the agency structure its fees? Is it a fixed retainer, project-based pricing, or a performance-based model? Get a clear breakdown of what’s included.
  • Influencer Costs: Influencer fees can vary greatly depending on their follower count, engagement rate, and niche. Discuss the agency’s approach to budgeting for influencers.
  • Campaign Expenses: Factor in the costs of things like product samples, giveaways, and any other additional campaign elements.

Evaluating the Quality of Influencers in the Agency’s Network

  • Niche Expertise: Does the agency have a strong network of influencers within your industry? This ensures a seamless fit between the content and your target audience.
  • Engagement Rate: Look for influencers with high engagement rates, which indicate a genuine connection with their followers. Avoid fixating on follower count alone.
  • Content Alignment: Browse through the influencers’ content. Does their style and tone match what you have in mind for your brand?

Platform Proficiency

  • Expertise Beyond TikTok: While TikTok should be their primary focus, a great agency will understand how to integrate your TikTok campaign with your overall marketing strategy across other platforms.
  • TikTok Tools and Analytics: Does the agency use specialized TikTok analytics tools to track campaign performance and provide valuable insights?


  • Responsiveness: Can you easily get in touch with the agency? Do they respond to your inquiries in a timely manner?
  • Proactive Approach: Does the agency take the initiative to offer ideas and suggest new opportunities? Or are they simply waiting for your instructions?
  • Transparency: Are they upfront about pricing, timelines, and any potential challenges? A top agency values open communication.

Ask potential agencies about their process for matching influencers with brands. A personalized approach is key to successful collaborations.

Choosing the right TikTok influencer agency is an investment, so take your time with the decision process. Remember, the most expensive agency isn’t always the best fit, and the cheapest option is rarely a bargain. Find an agency that aligns with your goals, understands your brand’s voice, and demonstrates a proven track record of success on TikTok.

The Nowadays Advantage

Want to take the headaches out of selecting an agency? Here’s how we check all the boxes:

  • TikTok is our lifeblood: Our team lives and breathes TikTok culture, constantly identifying new trends and staying ahead of the ever-changing platform algorithm.
  • Data-obsessed: We use advanced analytics to pinpoint your ideal audience, select the perfect influencers, and optimize your campaigns based on real-time insights.
  • Creative powerhouse: Our Social Scripting™ process ensures your campaigns are both on-brand and tailored to captivate TikTok’s audience.
  • Stellar track record: We’ve got the case studies to back it up! We’ve helped countless brands grow their presence and achieve success on TikTok.
  • Communication is key: We believe in collaborative partnerships. Expect open communication, transparency, and a proactive approach throughout the entire process.

Ready to see what Nowadays can do for your brand? Let’s chat!

The Benefits of Working with TikTok Influencers

Teaming up with TikTok influencers isn’t just about the latest trend—it’s a smart strategy to unlock explosive growth for your brand. Let’s break down the key advantages:

Increased Brand Visibility and Awareness

  • Reach a Massive, Targeted Audience: Partnering with influencers opens the door to their established, loyal followings. The key is finding influencers whose audience aligns with your ideal customer profile, ensuring your message lands in front of the right people.
  • Boost Brand Recognition: Consistency is key! Seeing your brand mentioned by multiple influencers within your niche reinforces your name and builds familiarity, boosting recognition over time. Imagine seeing your logo popping up on a trendy creator’s “favorites” list, or having your product mentioned in a popular TikTok challenge – that’s priceless exposure.

Authentic Engagement with Target Audience

  • The Trust Factor: People turn to influencers for recommendations they genuinely trust. A positive review or an organic integration of your product into a creator’s content carries serious weight, far more than any traditional ad could.
  • Two-Way Conversations: Influencer marketing encourages dialogue. It sparks discussions in the comments, fostering a sense of community around your brand. Respond to comments, answer questions…it shows you’re listening and that you care!

Leveraging Influencer Creativity for Unique Content

  • Fresh Angles: TikTok creators understand the platform inside and out. They can bring innovative ideas to showcase your brand in ways that resonate with TikTok’s young, trend-savvy audience. Think outside the box – maybe it’s a catchy song using your product, or a humorous skit highlighting its unique benefits.
  • Authentic Storytelling: Influencers excel at crafting stories that feel genuine and relatable. This leads to branded content that doesn’t feel like an ad, but a natural recommendation from a trusted friend.

Potential for Viral Marketing and Campaign Success

  • The Viral Factor: TikTok is a virality machine! The right influencer collaboration, fueled by the platform’s algorithm and shareability, can propel your content to reach millions. According to a recent study, influencer-backed campaigns see a 10x higher engagement rate than traditional brand ads.
  • Measurable ROI: Trackable links, unique promo codes, and specialized analytics tools like TikTok’s Creator Marketplace let you measure the success of your campaigns. See how your influencer partnership directly impacts website traffic, leads, and those all-important sales figures.

Pro-Tip: Don’t underestimate the power of micro-influencers! Creators with smaller, niche-focused followings can deliver incredible engagement rates and often offer better value in terms of cost per acquisition.

Think of influencers as partners in creativity, not just human billboards. A successful collaboration benefits your brand, the influencer, and their audience by delivering valuable, entertaining content. It’s a triple win. Get started by working with a viral marketing agency

Tips for Selecting the Right TikTok Influencer Agency for Your Brand 

You’ve seen the benefits. Now, how do you find that perfect fit agency? Follow these steps to streamline the process :

Researching and Shortlisting Potential Agencies

  • Start with Referrals: Ask colleagues or fellow brands in your industry if they’ve worked with any great TikTok agencies. Word-of-mouth recommendations are invaluable!
  • Online Marketplaces: Platforms like the TikTok Creator Marketplace can help you search for agencies (and individual influencers) based on niche, location, and other criteria.
  • Agency Directories: Websites specializing in listing advertising agencies are a good starting point. They often allow you to narrow down your search to those specializing in social media or influencer marketing.
  • Search Engine Power: Use targeted search terms like “Top TikTok influencer agencies [your industry]” or “Best TikTok agencies for small businesses”.
  • Social Scan: Browse your competitor’s TikTok. See if you can spot any agencies regularly tagging them in influencer-generated content.

Requesting Case Studies and References

  • Proof of Performance: Don’t be shy about asking for detailed case studies! Look for results relevant to your goals (e.g., increased website traffic, boosted brand awareness). Ask the agency to explain how they achieved those results.
  • Client Testimonials: Getting direct feedback from past clients is key. Ask the agency to provide references so you can hear it straight from the horse’s mouth. Ask questions like:
    • Did the agency meet your expectations?
    • Were they easy to communicate with?
    • Would you recommend them to others?

Negotiating Clear Terms and Expectations

  • Define Your Scope: Outline your exact needs: campaign goals, target audience, budget, timeline…the more specific, the better. This prevents miscommunication and inflated costs down the road.
  • Pricing Structure: Understand how the agency charges for their services (retainer, project-based, performance-based?). Get a detailed breakdown of all fees, including influencer compensation.
  • Deliverables and Timeline: What will you receive, and when? Set clear deadlines for campaign planning, influencer selection, content creation, and reporting.

Ensuring Transparency and Communication

  • Communication Plan: Establish upfront how often you’ll communicate (weekly calls, email updates?) and who your main point of contact will be.
  • Reporting and Analytics: How will the agency track and measure campaign success? What metrics will they use, and how often will they provide reports?
  • Red Flags: Beware of agencies that overpromise or guarantee unrealistic results (no one can promise “going viral” every time). Also, a lack of transparency about fees or processes can be cause for concern.

Pro Tip: Don’t just settle for the first agency that fits your budget. Think of this as a long-term partnership! Find an agency whose culture and work ethic aligns with your own.

Ready to talk about the elephant in the room – how much those amazing TikTok campaigns might cost?

How Much Does a TikTok Influencer Agency Cost?

Pricing for TikTok influencer agencies can vary significantly, and there’s no single “one-size-fits-all” answer. Factors like campaign scope, your industry, influencer scale, and agency reputation all play a role in determining costs.

However, let me arm you with a general pricing framework based on current market trends:

  • Agency Fees:
    • Retainer Model: This is where you pay a monthly fee for the agency’s services (strategy development, influencer outreach, campaign management). Expect to pay anywhere from $5,000 to $20,000+ per month depending on the size of the agency and the scope of work involved.
    • Project-Based: You’ll pay a fixed fee for a specific campaign or project. This can range from a few thousand dollars for a smaller, targeted campaign to tens of thousands for a large-scale initiative.
    • Performance-Based: Some agencies may offer a pricing model linked to campaign results (e.g., reach, engagement, sales conversions). This can be attractive as it aligns incentives, but it’s important to establish clear success metrics upfront.
  • Influencer Costs: This is the big wild card! Influencer fees can vary greatly depending on their:
    • Follower count: Nano-influencers (1K-10K followers) might charge from $50 to $200 per sponsored post, while mega-influencers (1M+ followers) can easily command tens of thousands of dollars for a single piece of content.
    • Niche: Certain industries (e.g., beauty, tech, gaming) tend to have higher influencer rates compared to others.
    • Content Type: Is it a simple product showcase in a short video, or an elaborate creative production? Complexity influences pricing.
    • Engagement Rates: Remember, followers are nice, but engagement is king. An influencer with a super-engaged smaller following might be more valuable to your brand than a mega-influencer with lackluster engagement rates.

Pro-Tip: Don’t be afraid to negotiate! Pricing is not always set in stone, especially if you’re planning a longer-term partnership with the agency.

Tools to Help with Budgeting

  • TikTok’s Creator Marketplace: Provides insights into estimated reach and pricing for individual creators. Keep in mind this doesn’t include agency fees.
  • Influencer Marketing Calculators: Several online tools (do some searching!) can help you get a rough estimate of influencer costs based on follower count and engagement rates.

While cost is important, don’t let it be your only deciding factor. Focus on finding an agency that understands your brand’s specific needs, has a track record of delivering successful TikTok campaigns, and exhibits a collaborative approach that aligns with your goals.

Ready to Take Your TikTok Game to the Next Level?

You’ve got the insider knowledge needed to find the perfect TikTok influencer agency! Feeling a little overwhelmed?

  • Don’t worry, here’s a quick recap to keep you on track:
    • Invest in quality: A top-tier agency means serious results for your brand.
    • Dig deep: Case studies, references, and a clear track record matter.
    • Communication is key: Find a partner that keeps you informed every step of the way.
    • Don’t forget the budget: Factor in both agency fees and influencer costs.

Think finding the perfect TikTok agency is a lot of work? At Nowadays, we make the whole process simple. Our Social Scripting™ process turns influencer marketing into a well-oiled machine, with a focus on creativity, analytics, and explosive growth for our clients.