Let’s be real — when it comes to creativity, some people just suck. And that’s not a bad thing! Maybe you’re really strong and have a killer left hook. Or you’re athletic and can run a four-minute mile. Perhaps you have a liver of champions and can throw back endless shots of whisky without getting a hangover (which: super jelly).
Look, all we’re trying to say here is that everyone has different skills, and while you might be an amazing business owner, you might be lacking in the creativity department when it comes to digital marketing efforts. But don’t worry —that’s where we shine!
In today’s day and age, digital marketing has taken over as the superior way of boosting your brand. The problem? Everyone and their mom is doing it.
Nothing is worse than pouring your blood, sweat, and tears into a marketing campaign only to find that it’s totally unoriginal and, therefore, boring and kind of lame (aka totally flops).
To really capture the attention of your target audience, you need to be unique so that you stand out from your competition. And to do this, you have to get your creative juices flowing to help you think outside the box. Because we’ll let you in on a little secret — the magic happens when you leave the safety of your box and step outside of your comfort zone.
If you need a little inspo to get you going, you’re in luck because we can help! Read on to explore three creative digital marketing examples that are sure to inspire you.
But First — What Exactly Is Digital Marketing Anyway?
For as long as we can remember, most marketing was done offline. We would read about sales and certain products in the newspaper, hear advertisements on the radio, see commercials on the boob tube, or a buddy would recommend a product to us. But times have changed over the years, and with the advancement of technology, there’s been a huge shift in how brands execute their marketing campaigns.
The world has gone digital, and today, marketing is delivered through digital channels like search engines, emails, websites, online ads, social media, and even text messages to connect with existing and prospective customers. Marketing strategies need to be tailored for an online world. Facebook, Twitter, Instagram, LinkedIn — these social networks run the world, despite what Queen Bey tells us. It doesn’t matter which platform you use, just that you’re using the dozens of digital marketing channels at your disposal.
Simply put, if you’re using a device with a screen or a device that utilizes the great world wide web to try to reach new customers or keep existing ones — then you’re using digital marketing as a way to promote your brand. Digital marketing is not content marketing, social media marketing, or online marketing, to be very clear — though online content is crucial for most successful digital marketing campaigns.
Brands That Slay ALL Day With Digital Marketing
Now that you know what digital marketing is, let’s dive into three creative examples to get you pumped and get your digital marketing plan up to speed.
Example #1: Lego’s “Rebuild The World”
Lego has it pretty easy as they are practically made for creative advertising (and building cool sh!t for their stores). Back in 2019, they released their first global brand campaign in over 30 years with Rebuild the World.
Lego wanted to tackle concerns much bigger than the toy industry in this campaign, so the digital marketing campaign focused on global challenges. The uplifting ad received over 11 million online views and was remarkably successful because it took a potentially controversial stance on social issues.
Seeing as a whopping 89% of consumers shop from brands that share their values, “Rebuild the World” was an incredible way for Lego to stand out from their competition, proving that ethical consumerism is rising.
Example #2: State Farm “Not The One”
We can all probably agree that State Farm has produced some of the greatest digital marketing campaigns of all time, as they are surely masters at infusing comedy into a clear and consistent message that speaks volumes to potential customers. State Farm is a ninja of digital marketing tactics that get results.
In 2020, State Farm’s Not the One ad depicted a man being dumped by his super hot and successful girlfriend. When he leaves the house like a sad puppy dog, he’s greeted by “Jake from State Farm,” perfectly fitting with their branding message of “Here to Help Life Go Right.”
The clever geniuses behind the internet marketing advertisement even took it one step further by releasing it on Valentine’s Day.
The takeaway? Timing is KEY and can make a huge difference in the effectiveness of your digital marketing campaign. Also, when used appropriately — humor sells. We should f#$%ing know.
Example #3: FitBit “#MyReasonIs”
There’s nothing more powerful in a digital marketing campaign than inspiration success stories directly from happy customers — which is exactly why Fitbit’s #MyReasonIs campaign was such a hit.
Highlighting stories from individuals who turned their life around for the better with the help of their sports app, Fitbit’s campaign included videos and blog posts from real people sharing real stories with real results.
Showcasing success stories is second to none for digital marketing because it focuses on your commitment to your customers and assures them that your product or service can add value to their lives. Not only that, but success stories also show you listen to your audience and you truly care about them.
Digital Marketing FTW
And there you have it — three incredible creative digital marketing examples to inspire you. Internet users are the most savvy consumers of media on the planet. They recognize when something is bullish!t.
All three of the brands we discussed in this list are well established and not new to marketing by any means, so don’t be discouraged if your first digital marketing campaign isn’t a huge success. Every successful digital marketing strategy starts by understanding your target audience’s needs, desires, and pains — and then go from there.
The best digital marketing campaigns that yield unbelievable results and ROI touch people’s lives through relevant issues and open up the discussion in a light and positive way. Creating human-centered marketing campaigns is KEY to find that connection between your values and your target audience to ensure an authentic and relatable digital interaction.
And once you have a solid digital marketing strategy in place, you can start getting into the nitty-gritty of its different aspects — SEO, email marketing, affiliate marketing, PPC campaigns, inbound marketing, mobile marketing, and more. Maybe your content marketing strategy would be best served with infographics or eBooks. Or maybe your audience is primarily on YouTube and customer engagement will be highest with paid advertising videos.
Wrapping It Up
Need help coming up with a winning digital marketing campaign that increases brand awareness for your brand? Nowadays can help.
Kicking a$$ and taking names for our clients since 2015, our signature is inducing action through emotion. Whether it’s an up-and-coming startup or a household name, our strategy is always the same.
We call it Social Scripting™.
You might call it f*#king magic.
Here at Nowadays, creativity is our middle name. All of our campaigns are organic and use no incentives. This way, all of your views, followers, and installs are top-shelf quality.
No clickbait. No bullshit. Just word-of-mouth momentum and high-quality content. Check us out today and ride the new wave of advertising into tomorrow.