Every time you hop on the internet, you’re bound to come across a meme. Especially if you use social media. Memes say what we’re all collectively thinking with just a picture and a few words. They’re quirky, fun AF, and an undeniably clever way to communicate with your target audience.
That being said, if you’re new to the wonderful world of memes, you’re in the right place. In this post, we’ll tell you everything you need to know about using meme templates for social media marketing.
Give me memes, or give me death
When talking about social media marketing, much of the discussion is focused on engaging with your target audience — be it chatting with them directly, or creating bad@$$ content that sees a whole lot of engagement.
Audience engagement is how you’ll measure whether your meme is viral-worthy or if it sucks. Not to be overly dramatic, but engagement is a matter of life and death to your social media marketing campaigns and your brand.
What are memes?
Unless you’ve been living under a rock — which, seeing as we’ve been in a pandemic, we really won’t give you sh!t if you have been — chances are you already know all about memes. But if not, we’ll give you a quick rundown to bring you up to speed.
A meme (pronounced meem, not me-me or may-may…) is a concept, catchphrase, or joke that’s shared online, usually for humorous purposes. Most memes take the format of an image, but they can also be videos or even just text.
Memes have been around since the 1990s when the wonderful world wide web first started becoming popular, but in recent years, these hilarious bite-sized, culturally relevant bits of content have exploded and show no signs of slowing down.
Why are memes beneficial for social media marketing?
Who said social media is toxic?
Okay, well… it can be, but it can also make you laugh so hard that you pee your pants in addition to feeling connected with others. Brands all over the globe are taking advantage of the increasingly popular meme culture on social media to enhance the value of their digital marketing. They are coming up with catchy content that viewers can share, and if they play their cards right, there’s a good chance it’ll go viral.
WTF does it mean to go viral?
What do Baby Shark, Success Kid, and Alex from Target all have in common?
They all went viral.
In terms of the internet, “going viral” simply means sharing something that spreads like wildfire to hundreds of millions of people online. So, with that in mind, you can see how creating a clever marketing meme that goes viral could be a huge awareness boost for your growing brand.
OK Cool —Tell Me More About The Benefits.
When it comes to social media marketing, there are a ton of great benefits of using memes.
Here are a few of them:
Benefit #1: Memes are super easy and inexpensive to make.
With plenty of free meme templates available, unlike other popular methods of advertising, you can create a whole range of awesome marketing memes for free, which greatly increases your chances of a killer ROI.
Benefit #2: Memes support a sense of community.
Memes that go viral are highly relatable and create a sense of community. It’s probably really f&*%ing weird to some people, but there are entire micro-communities built around memes.
Memes create a sense of belonging because your target audience can relate to the situation you refer to in your meme, and everyone’s in on the same hilarious joke. And if you can make your audience laugh, you’ll attract followers far and wide. Laughter is the best medicine, after all!
Benefit #3: Memes are already viral.
The phenomena of memes are not anything new, so you don’t have to reinvent the wheel. In fact, most memes already have a massive fan base, and in today’s day in age, they are the most shared and viral concepts on all social media platforms. Piggyback on a trending meme, and you’re sure to see a huge boost in brand awareness.
To meme or not to meme, that is the question
In case you were wondering, the answer is to always meme.
Memes and reposting interesting content have always been an essential part of social media. They can rapidly spread all over the internet. However, if you’re going to start marketing with them, you need to be super f*#$ing careful not to get embroiled in a nasty legal battle over licensing rights.
So, what’s a business owner supposed to do?
Enter meme templates.
A meme template allows you to add custom resizable text, images, and much more to create the marketing meme of your dreams. This means you can unleash your creative juices to design your very own original meme without the risk of getting in trouble for illegal copyright.
Not all that creative? Skip the meme template and let our expert team of marketing geniuses take the reins on your social media campaign!
Here at Nowadays, we induce action through emotion. Whether it’s an up-and-coming startup or a household name, our strategy is the same. We call it Social Scripting™, but you might call it f*#%ing magic.
No clickbait. No bullshit. No incentives. Just word-of-mouth momentum and insane results.
Ready To Get Your Meme On?
Going viral isn’t an accident. It’s an art. It takes time, effort, orchestration, and emotional intelligence.
Here at Nowadays, we’re experts at modernizing your message and injecting it directly into social media. Our proprietary Social Scripting™ process is essentially a megaphone for your message, getting the right content on the right page, at the right time, to make you go viral…
Over and over again.
With an unbelievable network of over 800 million — yes, million — followers across Instagram, Tiktok, Twitter, and Snapchat, we have some of the highest reach capabilities of any media company on the planet. That being said, why advertise when you could start a new viral trend instead?
Kicking a$$ and taking names for our awesome clients since 2015, our signature is inducing action through emotion. Through our Social Scripting™ process, your content will command attention, make a strong impression, and go viral. Are you ready?
Drop us a line today and start making moves tomorrow. Trust us — you’ll be glad you did.