How To Create Viral Content
August 11th, 2021
So, you’re wondering how to create killer content that goes viral, huh? We don’t blame you! “Going viral” is all the rage these days — especially for budding brands. When your sh!t goes viral, it not only gives you bragging rights, but it puts your brand name right in front of the masses, shining a bright light on the awesomeness of what you’re doing.
With viral content, you’ll be the talk of the town. Actually, you’ll be the talk of the whole f&*^ing planet. And when people are talking about you, those who didn’t even know you existed will catch wind about your viral brand, which will equate to more revenue — aka more glorious dough in your pockets.
If you’re a smart cookie, however, instead of blowing through your dough after seeing a little bit of fame from going viral, you’ll put it right back into your growing business to create even more viral content. Because guess what? Just as fast as you become a hot commodity, you can quickly become irrelevant, forgotten, and broke. And being broke is not a cute lewk.
If you’ve been wishing on shooting stars that one day you’ll go viral, we’ll gladly be the first to break it to you–this is a sh!tty way of going viral. Truly. Achieving the coveted viral status is not an accident but an art — it takes effort, orchestration, and emotional intelligence.
But who knows, maybe your lame wish upon a star actually worked. Why? Because somehow you were led to us, and as the experts in all things viral, we’ll get your content on the right page, at the right time, in front of the right people, to make YOU go viral. Over and over again.
Ready to go viral? Read on to learn how to create viral content that your audience will love.
But First — WTF Does It Mean to “GO Viral?”
“Going viral” has nothing to do with malware or catching the flu. Viral content is something that has been shared, copied, and spread across all social platforms in a short amount of time. Receiving numerous shares and interactions on your content allows more people to view it, which builds strong awareness for your brand. When you boost your brand’s awareness, consumers become more familiar with your company.
You see, once a consumer sees your viral content, this may intrigue them to learn more about your brand and product or service. It can cause them to check out your website, research you online, or read more of your marketing material to gauge a good understanding of your business and what you have to offer. They may even talk to their friends about you, further boosting your brand’s awareness. And then finally, they’ll either decide your product is not what they need, or they’ll make a purchase — hopefully, it’s the ladder.
Tips To Create Content That’ll Go Viral
Now that you’re up to speed on what “going viral” is, let’s explore some great tips to help you create viral content.
Tip #1: Learn About Your Target Audience
Before you can create content effective enough to go viral, you first need to understand who you’re marketing to. Why? Because your target audience is made up of individuals who will help push your content into virality by sharing it all over the internet.
That being said, people share content that is practical and relevant to their interests. Knowing what is considered relevant info requires having a deep understanding of who your audience is and what they want. The goal here is to match the content you create with the people who need it most in hopes that they find it relevant enough to share, tweet, copy and repost.
Tip #2: Create Thought-Provoking Content
People are so incredibly opinionated these days. And while opinions from the peanut gallery are often viewed with a side-eye, for those looking to go viral, this is prime time to shine! Take advantage and create content that makes people think outside of their usual perspective. This will cause them to ask questions and/or ask for other people’s opinions by re-posting or sharing your thought-provoking content.
Tip #3: Evoke Emotions
People are emotional beings and love content that evoke emotions in them. They also enjoy sharing these emotional experiences with others. Emotion drives people to action, and in the digital space, that action will take the form of likes, comments, or shares. Whether it’s funny, inspiring, or exciting, content that causes emotions to stir is much more likely to be shared and go viral.
Tip #4: Use Captivating Visuals
Nobody likes to read lengthy and text-heavy content. So with that in mind, make sure your content reaches out to the visual learner that exists in all of us by breaking up the walls of text with captivating visuals.
Infographics are a great idea as they are the perfect way to incorporate eye-catching graphics with useful and interesting information. Not to mention they are currently the most frequently shared type of content on the web. Creating an infographic just might be what you need to reach virality.
Tip #5: Call In The Big Dogs
One way to instantly boost your views is to have an industry influencer share or retweet your content. Yep, it’s that easy. You see, influencers are people who have many followers on various social media outlets. Once they’ve gained a strong platform, they might want to collab with different brands relevant to their content. They’ll then create posts that promote the brand’s product to their massive following — an audience you may not have access to otherwise.
Asking an influencer to share your content is extremely effective because consumers trust their peers, friends, and people they admire much more than the companies selling the products and services they buy and use. They’re also more likely to repost your content, further pushing it into the viral hot seat.
Ready To Go Viral?
Creating viral content can be tough — Nowadays makes it simple.
For each of our clients, we play on the emotions necessary to inspire their target audience to take action and spread content like wildfire via word-of-mouth. All our campaigns are organic and use no incentives, so your views, followers, and installs are top-shelf quality — always.
Give your brand some extra mojo, and hit us up today. Trust us — you’ll be glad you did.
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