What’s a Viral Ad Agency? Tips for Going Viral

September 22nd, 2023


In today’s marketing landscape, where the digital world reigns supreme and consumer attention is more elusive than ever, traditional advertising no longer guarantees a brand’s success. Today we’ll explore how viral marketing agencies, the art of going viral, and the science behind making your brand go viral are transforming the marketing landscape.

What’s a Viral Ad Agency?

Viral ad agencies are like the builders of today’s marketing world. First, they figure out the latest social trends. Then, they use these trends to make strong ad campaigns. They team up with creative people, data experts, and trend watchers to make content that really speaks to today’s online-focused audience.

For instance, at Nowadays, we have mastered the art of social scripting to promote brands effectively. We mix the latest trends in technology and social media to create campaigns that draw attention and drive real engagement.

How Do I Go Viral?

First and foremost, going viral is neither a fluke nor a happy accident: it’s the hard work of a well-researched and meticulously executed strategy. We have sharpened our methods of how to go viral, and it’s time to get into it.

  • Deep Dive into Audience Insights: To go viral, you must first understand your audience. Social trends vary greatly across demographics and platforms. We conduct in-depth audience research to identify what makes your target audience tick.
  • Authenticity is Key: We understand that authenticity is non-negotiable. Today’s consumers can spot insincerity from a mile away. Ensure that your brand’s voice and messaging align with its values.
  • Master Storytelling: We excel in the art of storytelling. Crafting narratives that resonate emotionally with your audience can boost your chances of going viral. People remember stories, not sales pitches.

Proven Viral Marketing Strategies

Undoubtedly, every marketer shares the desire to make your brand go viral, but achieving it requires a strategic approach. Let’s explore some of the strategies employed by us:

Create Shareable Content

We understand that shareability is the cornerstone of virality. We create content that entices viewers to interact with it and spread it across their networks. Our skill is in creating humorous videos, compelling narratives, or provocative messages that elicit powerful responses.

Utilize the Power of Hashtags

We understand that the right hashtags can make or break a campaign. We research trending hashtags and create unique ones that resonate with the target audience. The strategic use of hashtags increases the visibility of your content and drives engagement.

Leverage Influencer Marketing

We also collaborate with influencers who align with the brand’s values and target audience. They have the potential to amplify your message and make it go viral within their niche.

Engage with Trends

We don’t hesitate to hop on trending topics. When a topic aligns with your brand, firstly, we analyze its relevance, and then, we craft content that seamlessly joins the conversation. This timely approach can catapult your brand into the limelight.

Engage with Your Audience

At Nowadays, we believe in the two-way street of social media. To foster a sense of belonging and encourage user-generated content. We actively respond to comments, engage in conversations, and build a community around the brand.

How to Make Data-Driven Marketing Decisions 

In our experience, data analytics is the best way to track the progress of campaigns and make informed decisions accordingly. We employ the same in our strategy to get optimum and desired results. Here’s how data-driven insights can assist in making your brand go viral:

  • Monitoring Engagement Metrics: We consistently check on metrics such as likes, comments, shares, and click-through rates. Examining these metrics helps us understand what content goes well with your audience.
  • A/B Testing: We conduct A/B tests to determine which variations of content perform better. This data-driven approach allows us to refine our strategies for maximum impact.
  • Identifying Trends: By analyzing social media trends and audience behavior, we can predict what’s likely to go viral next. This proactive approach keeps our campaigns ahead of the curve.
  • Tracking Conversion Rates: Ultimately, the goal of going viral is to drive conversions. We track conversion rates meticulously to ensure that our viral campaigns translate into tangible results for our clients.

How to Sustain Viral Momentum

Making your brand go viral is a thrilling achievement, but at the same time, it is important to keep the momentum on.  We know that it is not a one-time event but a continuous process, and that’s why we strive towards our goals. Here’s how our team ensures that our campaigns have a long-lasting impact:

  • Content Calendar: We maintain a content calendar that aligns with the brand’s long-term goals. This ensures that our viral campaigns are part of our strategy.
  • Consistency is Key: Quality content is what people look for. That’s why we strive to deliver high-quality content consistently that resonates with your audience. Our team doesn’t rest after one viral hit; we strive for continuous success.
  • Adapt to Change: We understand that social trends can change in the blink of an eye. That’s why we are agile and ready to pivot our strategies to stay relevant.
  • Engage and Nurture the Community: We value a community of followers and actively engage with them. This ongoing relationship-building helps maintain brand loyalty.


In today’s online world, following social trends can really help a brand succeed. At Nowadays, we use these trends to help brands become popular. We believe that making something go viral isn’t just luck. First, we plan carefully and use creative ideas. Firstly, we stay updated with the latest online trends. Next, by doing so, we blend both intelligent strategies and creativity. Therefore, consider joining us, and together, we can elevate your brand’s online presence.