How to Generate Leads For Your Business
August 13th, 2021
Let’s be honest — without a solid source of new leads for your service or product, your business is dead in the water, period. To be successful, consistent customer growth is KEY, which is why the lead generation ideas and strategies you choose to pursue today will be super significant to your brand tomorrow.
There are many different ways to generate leads and reach potential customers with basically no effort at all. The problem? Most of those methods do nothing but generate sh!tty leads with next to little chance of converting — and obvi those are no good to your business!
You see, what you need are simple methods and tactics to generate high-quality leads that come with strong potential to convert either now or sometime soon—keyword here being “high quality.” You don’t want a click. You want a customer.
If you bump up the volume but don’t qualify these leads, then you’ll only waste time spinning your wheels — and who has time for that?! However, if you can increase your lead volume without decreasing your quality, then your business will make substantially more income.
And when your business makes more income, you can invest more money into your marketing efforts to boost brand awareness and leverage social media presence, bringing you one step closer to world domination. Muahaha!
Too much? OK, fine.
Ready to learn how to slay all day? Read on to discover everything you need to know to generate leads quickly and economically.
Let’s go!
First Things First. WTF Does Lead Generation Mean Anyway?
Lead generation is the process of captivating and converting consumers into prospects interested in your service or product. In simpler words, a lead is an individual who has explicitly shown interest in your brand in some way, shape, or form. These folks are the lifeblood of every business. Without them, your business will flop. #SorryNotSorry
Talk To Me About Quality
Now, you might be asking, “How the hell do I generate high-quality leads?”
Not that long ago, leads were developed by meeting people (door knocking, anyone?), purchasing lists, and cold calling. And as any seasoned salesperson knows — pure cold calling has its flaws. You can definitely generate leads through networking and cold-calling, but this process is extremely time-intensive and doesn’t always result in high-quality leads.
A high-quality lead has:
- A crystal-clear intention to purchase a produce or service
- An authority and cash money to buy
Pretty simple, right?
Well, not exactly. Depending on your business goals, you need to define “what is clear intention?” Not every visitor who lands on your website or landing page has an intent to lock the deal with you or carry the potential to become your next best customer. But thanks to the many innovative advances in technology and the many lead generation options available, we can now separate the crap from the gold, making it much easier to target and acquire high-quality leads.
Why are high-quality leads so important, you ask?
Simple: higher quality leads are more likely to buy and become repeat customers, contributing to a higher long-term ROI. These leads are usually much easier for sales teams and customer retention teams to manage but come at a price as they are usually much more expensive for your marketing team to acquire — unless, of course, you implement our insanely effective economic strategies. Ideally, you want to build a database of these qualified leads to go back to for both marketing and SEO research.
How To Slay All Day Without Breaking The Bank
Generating high-quality leads can be pricey, but it doesn’t have to be. Here are a few tips below to generate leads sooner rather than later without breaking the bank:
Tip #1: Go Viral
Every brand dreams of going viral. Not only will it give you bragging rights, but when you go viral, people will talk about you. And when people are talking about you, it boosts brand awareness. And when more people are aware of your brand, more sales will come in — and that’s the goal, right?
In a nutshell, viral marketing is an extremely effective technique in which you create killer online content (i.e blog posts, memes, ads, videos, infographics, images, etc.) that is so convincing and inspiring that your target audience spreads and shares it with their friends, usually via social media platforms. It’s essentially word-of-mouth but digital style.
Going viral doesn’t happen out of sheer luck or an accident (but it’s pretty sweet when that happens, we’ll be real). Making it to the big leagues and reaching that glorious coveted viral status takes effort, orchestration, and emotional intelligence — it’s an art! But once you figure out how to do it, you’ll quickly see how viral marketing is one of the most cost-effective techniques any brand can adopt in today’s day and age.
Want to go viral but don’t know where to start? Nowadays can help! As the experts in modernizing brand messaging and injecting it directly into social media, we can help your social odometer rack up thousands upon thousands of everything you want: Downloads, views, likes, follows, and retweets. Even if all you want is a killer profile on Facebook, LinkedIn, Twitter, or other popular social media networks where you want to make a name for your brand, Nowadays can come in with the assist.
Go viral, and get yours.
Tip #2: Don’t Be Shy — Ask For Referrals!
Happy customers are happy to give referrals. So, don’t be afraid to ask for them, whether it’s through a direct CTA or something more subtle — especially if a customer gave you a killer review. Nothing can boost your brand’s credibility more than a happy customer telling their pals about you. Next to viral marketing, referrals are hands-down the best lead generation strategy out there. Asking for referrals is a fire way to nurture your relationships with existing customers, get quality sales leads, and stay tuned in to the buyer’s journey.
Tip #3: Live Chat Is Legit
Are you using live chat? If not, you’re missing out. Live chat solutions have the highest customer satisfaction rate at a whopping 92%. We know–mind blown.
And when your customers are happy, they’re more likely to refer their friends.
Live chat allows you to engage with your web viewers instantly, where you can answer questions about your service or product, giving them the confidence they need to make a buying decision.
And the best part? Many chat vendors offer a free edition, so you can get the benefits of having a live chat option on your site without burning a hole in your pocket. What’s not to love?
The Wrap Up
Whether it’s email marketing, advertising, content marketing, or digital marketing as a whole–every strategy needs quality leads that don’t suck. So, ready to generate high-quality leads without breaking the bank? Check out Nowadays — the experts in going viral.
With an unbelievable network of almost one billion followers across Twitter, Instagram, and Snapchat, we have some of the highest reach capabilities of any media company on the planet.
Kicking ass and taking names for our clients since 2015— let us help you go viral and generate leads not only quickly but economically.
Trust us — you’ll be glad you did.
Sources:
(PDF) Social media and its implications for viral marketing| Research Gate