Here’s a fun fact for you (and who doesn’t love fun facts, amiright?) — according to a recent study, a whopping 72 percent of Americans use at least one social media network, and more than 2.8 billion people are on social media networks worldwide. Needless to say, there’s a pretty good chance your target audience is on social media.
With that in mind, if you’re an entrepreneur in this digital time and age, you need to be on social media — there are no “ifs,” “ands,” or “buts” about it. In fact, if you’re not leveraging the many social networks, WTF are you even doing?
Are you running newspaper ads?
Putting up billboards?
Paying for ten-second commercials on *GASP* … cable television??
Look, we’re not trying to diss your marketing approach (even though we kind of are), but seeing as almost everyone and their dogs and grandmas are on social media these days (No, really…they are.) — you need to be too. That is, of course, if you don’t want to be basic AF and have a successful marketing strategy. And seeing as you’re reading this post, we’re going to go out on a limb here and say that you’re ready for f*&^ing success.
So what’s the best way to crush it in the digital space?
With viral media marketing. Period.
Interested in learning more? Nowadays has your back! Read on as we explore the exciting world of viral media marketing and uncover the importance of creating good content.
Everything You Need To Know About Viral Media Marketing
First things first: We want you to imagine a virus — it’s something that multiples instantaneously and spreads like wildfire. Now try to apply this idea to marketing. Pretty interesting, huh?
Just like the name implies, “viral” content refers to a piece of content such as a meme, article, infographic, blog post, or video that has been shared, liked, reposted, tweeted, commented on, or viewed innumerable times by a considerably large number of individuals within a short period of time.
On the other hand, viral media marketing is a type of advertising that seeks to spread information about a product, service, company, or brand from person to person by word-of-mouth or sharing via social media, search engines, email, or text.
The important thing is the word-of-mouth aspect which is crucial in viral media marketing. You see, viral content inspires consumers to share your marketing message with their buddies, family, co-workers, and social networks to increase your reach through a trustworthy medium.
It’s almost like free advertising!
That Being Said, We’ll Give You A Little Advice:
Do NOT listen to any supposed “professional” who tells you viral content is nothing more than mere luck or an unmeasurable phenomenon — these guys have clearly killed one too many brain cells, don’t know what they’re doing, and more importantly, don’t understand viral media marketing. #SorryNotSorry
You see, the truth is that once you know all the ingredients to the secret sauce that is viral content, your recipe will reach the masses. Take a hot second to think about the viral content you see (and share) each week. The content is often emotionally charged, easily shared, and aesthetically pleasing. For instance, uplifting content that brings on the ‘feel-goods’ has a much higher chance of reaching that coveted viral status than neutral or depressing content.
Basically, what we’re trying to say here is that going viral is NOT an accident but an art — it takes effort, orchestration, and emotional intelligence. And for that reason, many brands turn to our bada$$ marketing gurus here at Nowadays who are experts in all things going viral.
We’ve put in the time, done the research, run the tests, and figured out what goes viral. Our proprietary process is the fine-tuned convo that grabs attention online. It’s how we get people feeling the FOMO. And it’s the spice in the Nowaday’s secret sauce.
It’s ALL About The Content
More than any other marketing strategy, successful viral marketing hinges on your brand creating killer content.
Content is the foundational material for websites, social media, software applications, email marketing, and every other type of advertising endeavor. If your content sucks a$$, there’s a pretty good chance your existing marketing efforts will go largely unnoticed.
What’s more, no one on the planet is going to share sh!tty content. And seeing as getting people to share your content is the name of the game when it comes to virality, if your content is lame, you might as well kiss your dreams of going viral goodbye.
Here are a few tips for creating buzzworthy content that can increase your chances of going viral and making it big:
Tip #1: People want to look smart — so let them.
When people think about sharing content, they always take into account social currency. If your content makes them look like one smart cookie, they’re more likely to pass it onto their followers.
Tip #2: Keep it short and sweet.
The majority of viral content is short and sweet. Videos tend to range around 30 seconds to a minute— anything longer, and you might lose interest.
The same thing goes for blog posts. People have itty-bitty attention spans, so make it easy for them with “scannable” content such as cool visuals, subheadings, and dot points.
Tip #3: Create an awesome headline.
With so much content out in the world today, it’s of the utmost importance to make a great first impression. If you don’t, you’ll quickly be passed in favor of another. SO, make your headline catchy, benefit-driven, and intriguing. Ask yourself: “Would I click on that headline?”
Tip #4: Playing on people’s emotions is KEY.
Humans are emotional by nature and enjoy content that triggers an emotional response. So with that in mind, create content intended to inspire, inform, excite, or amuse your audience. People feel much more compelled to share content when you educate them, motivate them, or make them laugh.
Wrapping It Up
So, why is creating good content so important in viral media marketing, you ask?
Simple — no one is going to share sucky content. And seeing as the only way to go viral is by having people share your content, you can easily see how creating GOOD content is key to virality.
Despite what many people may think, going viral isn’t easy. It takes effort, orchestration, and emotional intelligence. And in many cases, it takes a bada$$ team of marketing gurus like the pros over at Nowadays.
Here at Nowadays, we are experts at modernizing your message and injecting it directly into social media. Our proprietary Social Scripting™ process is a megaphone for your message, getting the right content on the right page, at the right time, to make you go viral — over and over again.
Kicking ass and taking names for our clients since 2015 — give your brand some extra mojo and hit us up today!