TikTok

All eyes on you.

TikTok is one of the most-used and fastest-growing social media platforms, but it wasn’t always like that. TikTok partnered with Nowadays in 2018 at the start of its launch in the USA, seeking to improve brand sentiment and raise brand awareness.

Multiple campaigns were launched targeting top-of-funnel brand awareness, focusing heavily on sentiment analysis and amplification. Posts, polls, giveaways, and challenges were created to target specific demographics and encourage interaction with the app.

The partnership ran for two years and led to the widespread adoption of the social platform due to positive sentiment around the brand. Campaign highlights included #TikTacos trending at #3 nationwide on Twitter and getting 500,000+ views.