Gameloft

Raise your game.

Gameloft, the #1 mobile video games developer, partnered with Nowadays to grow its brand community and raise awareness for various games.

Campaign implementation was built off a viral loop strategy. Nowadays worked with niche creators in TikTok to produce content that garnered millions of views. The content was then distributed across multiple social platforms to maximize amplification and engagement.

By targeting all social media channels with original, niche content, Nowadays built a community around multiple Gameloft properties and increased its earned media value.