Fetch

Reel ‘em in

Goal

Grow Fetch Rewards’ brand community and reach—fast—without adding internal headcount.

What We Did

• Ran a Sept–Nov 2021 cadence of original social content and giveaways.

• Jumped on trends at peak popularity and packaged them into platform-native posts.

• Amplified across Nowadays’ organic network and handled community management end-to-end.

Highlights

• Made #FetchFridays trend every Friday for 18 weeks straight

• Playbook legacy: delivered a reusable trend-vetting + posting framework the team continued after the sprint.

• +40% net follower growth in <3 months, nearly doubling the brand community.

Outcome

TikTok shifted from niche lip-sync app to household name – paving the way for the explosive growth you see today.