Take it to the bank.
Current is a blockchain media platform that capitalized on the early years of bitcoin, incentivizing users to consume music, video, and radio in exchange for rewards. Current sought viral marketing support from Nowadays to raise DAU and increase brand recognition.
Nowadays was instrumental in helping Current introduce bitcoin to the space and legitimizing it for audiences. Instagram campaigns were put into effect to achieve organic growth and create a viral loop for installs — highly social referrals converted multiple downloads per user.
The partnership with Current began in 2017 and is ongoing. Present efforts are focused on community management, maintaining long-term relationships, and continuously promoting growth.