TikTok Marketing 101

September 18th, 2023


Hey everyone, let’s talk TikTok. If you’re still thinking it’s just a place for dance challenges and funny skits, think again. TikTok is a marketing goldmine, especially if you’re trying to reach Gen Z. This article is your one-stop guide to mastering TikTok marketing—so let’s dive in.

Why TikTok?

Tiktok marketing strategy

Engagement Overload
TikTok users are glued to their screens for around 52 minutes daily. Compared to other platforms, that’s a whole lot of time to get your brand seen and heard.

Gen Z’s Digital Home
Around 60% of TikTok’s monthly active users in the U.S. fall between 16-24. If Gen Z is your target, you’ve hit the jackpot here.

Worldwide Vibes
TikTok isn’t just a U.S. thing; it’s global. We’re talking about 1 billion users worldwide, and your brand could be what they’re scrolling to next.

Algorithm 101
TikTok’s algorithm is a beast of its own. The “For You Page” (FYP) is where the magic happens. It uses:

  • User interaction
  • Video details
  • Device info

In essence, if your content vibes with what someone likes, then you’ll likely show up on their FYP.

The Playbook
Be Real, Not Salesy. Gen Z can smell an ad from a mile away. Keep it real and authentic, and you’ll win them over.

UGC is Your BFF
User-Generated Content isn’t just buzzworthy; it’s effective. Get your audience to make content for you; it’s free and authentic.

Partner Up with Influencers
Pick influencers who mesh well with your brand. Their endorsement can go a long way.

Keep It Short and Sweet
Don’t bore people with a 3-minute video. Aim for 15-60 seconds to keep their attention.

KPIs to Watch

  • Engagement Rate: Likes, comments, shares. You know the drill.
  • Views: If no one’s watching, you’re doing it wrong.
  • Conversions: Click-throughs, downloads, purchases. That’s where the money’s at.

TikTok Ads: Yay or Nay?

TikTok ads are currently receiving a lot of love, as they boast a 9% higher engagement rate compared to other platforms. If you’ve got the budget, go for it.

Brands Killing It on TikTok

  1. Chipotle: Their #GuacDance challenge wasn’t just viral; it actually led to a 68% hike in guac sales.
  2. Gymshark: Their #Gymshark66 challenge got people off the couch and into their gym gear, racking up millions of views.

TikTok influencer marketing isn’t just trendy; it’s effective. With the right approach, you can make your brand the next big thing on the “For You Page.” Keep an eye on the trends, stay true to your brand, and get ready to go viral.

Hope you found this helpful. Bookmark this article and get your TikTok influencer marketing game on point and if you have any questions feel free to reach out. Cheers!