TikTok Influencer Rates 2026: What Real Campaigns Cost

February 10th, 2026

Nowadays

If you’re looking for a simple “cost per follower,” you’re looking at the wrong metric. In 2026, TikTok pricing is driven by Reliability, Deliverables, and Usage.

Based on our internal campaign data, here is what brands are typically paying for creator partnerships:

  • Micro (10k-100k): $500 – $960 per deliverable
  • Mid-tier (100k-500k): $630 – $1,610 per deliverable
  • Macro (500k-1M): $960 – $1,180 per deliverable
  • Mega (1M+): $1,200 – $2,120+ (Premium creators can command $10k+)

What Actually Changes the Price?

The “base rate” is just the start. Three things will move the needle on your final quote:

  1. Usage Rights: If you want to use the creator’s video in your own ads or repost it on your brand’s channel, expect to pay a fee for those rights.
  2. Exclusivity: If you don’t want the creator working with your competitors for the next 3 months, that will cost more.
  3. Creative Complexity: A simple “talking head” video is cheaper than a highly edited location shoot.

How to Get the Best Value

Negotiation isn’t about “winning”—it’s about finding a fair trade.

  • Bundle Your Ask: You’ll almost always get a better per-video rate if you buy 3 videos instead of 1.
  • Be Flexible on Timing: If you don’t need the post to go live tomorrow, many creators are willing to work with you on price.
  • Focus on the Goal: Don’t pay for 1M followers if a 50k follower creator has a much higher engagement rate in your specific niche.

The Nowadays Approach

We handle the negotiations for you. We know what creators are actually charging because we’re in the market every single day. We make sure you get the best talent for your budget without any “surprise” fees.

Want a real quote for your next campaign? Let’s talk: https://nowadays.media/contact/