It doesn’t matter if you’re TikTok obsessed, are an avid tweeter, a die-hard Redditor, have a Pinterest addiction (you, too?), only have eyes for Facebook or are hooked on Insta, there’s one thing, and one thing only that no one can avoid on the great worldwide web. Can you guess what it is? And no, we’re not referring to Baby Shark or videos of cats being, well, cats —but good guess!
We’re talking about memes.
Memes are everywhere these days, and just about anything or anyone can become one. Success Kid, Disaster Girl, Confused Nick Young — all of them started as just your everyday average Joe’s and then wham-bam-thank-you-mam, they were overnight celebrities.
Memes are popular because they are relatable and shareable — which is exactly why they are an excellent marketing tool for businesses looking to go viral. You see, when you make awesome memes for your brand and post them to your Facebook account, you’re instantly boosting the chances that people are going to see your content and show it to a friend or share it with all of their followers. This can boost your brand awareness tenfold, leading to more revenue for the company and more dollars in your pocket (ca-ching!).
Sounds pretty f*#king awesome, right?
Memes are fun, easy to consume, and amazing communication tools. But, we’ll be honest with you — you’re not the only thirsty brand out there with the great idea of leveraging memes to get in front of the masses, no sir. Over the years, memes have become an increasingly popular way to capture consumers’ attention on Facebook, and guess what? Only the good ones that stand out are successful!
SO, if you’re thinking about leveraging the power of memes to boost your brand, pump the brakes for a hot sec and keep reading — we’ll tell you everything you need to know to create Facebook memes that stand out.
Believe it or not, the term “meme” was first coined by Richard Dawkins in his book 1976 book “The Selfish Gene.” We know, surprising, right? The term was introduced to the world 45 years ago, but the idea has been redefined since then.
At the time, “meme” was defined as a behavioral or stylistic trend that is limited and remixed from person to person. Today, however, a meme is a humorous form of social media content and a popular way of connecting through unique images captioned with often sarcastic statements that create a sense of familiarity among internet users.
Memes can be videos, gifs, text, and pretty much any other “idea, behavior, or style that spreads from person to person within a culture.” They unite the funny bones of the digital world and provide a platform for social commentary, brand awareness, pop culture, and political observations, as well as sweet photo editing skills.
How Are Brands Leveraging Memes For Marketing?
Here’s a fun fact for you — an average person spends almost three hours every single day on social media. Memes are the spoken language in which folks on all the social media channels communicate new ideas and attitudes. So with that in mind, it’s really not surprising at all that memes have become a cultural phenomenon.
Memes are highly visual and can breathe new life into your social media marketing strategy. And the best part? You can simply take a concept that’s already trending and piggyback on its popularity. What’s not to love?
Tips To Create Memes That Standout On Facebook
So, you want to try your hand at creating Facebook memes, huh? Great — we can help! Here are a few tips to help your marketing memes standout:
Tip #1: Make OG Memes
Create unique, one-of-a-kind original gangsta memes that are specific to your brand. Sure, you can always piggyback on the back of a trending meme, but to stand out, you need to be different.
By creating OG memes, you can help amplify your Facebook marketing efforts with the right message that connects perfectly with your brand.
Tip #2: Piggyback — But With A Twist
Don’t have time to create your own meme? That’s ok! Just pick a super popular meme and give it a nice twist. You see, trending memes go viral for a reason — they light up nostalgia or good feelings and are easily recognizable. So pick a popular one, spice it up and make sure the content is applicable to your brand and message.
Tip #3: Make It A Knee-Slapper
Want to increase engagement on Facebook? Of course, you do! Consider using memes that are likely to make your target audience roar with laughter. Adding a splash of humor to your memes can motivate viewers to share your content, immensely boosting brand awareness. If your meme is cool enough, it might go viral, and the masses will see your brand.
Tip #4: Stay Away From Old News
Seeing as memes are often related to a current trend or event, they can help to make your brand more real, modern, and human. Memes appeal to cultural and contemporary events that your viewers know about — which feel relatable, fresh, and authentic. Avoid old news and connect your memes to present-day topics so that they resonate with your audience.
Tip #4: Keep It Sexy
No one wants to share an ugly meme or one with a confusing layout. The best memes are simple, to the point, and provide a chuckle within a couple of seconds. Keep it sexy and simple — no need to complicate things.
A Final Word
Memes are, without a doubt, an excellent way to boost brand awareness— and if your meme is cool enough, there’s a pretty good chance it can go viral. An effectively used meme can create a huge buzz and more awareness for your business.
Here at Nowadays, we create one-of-a-kind marketing campaigns formulated to get stacks on stacks of attention. With our proprietary Social Scripting™ methodology, our services guarantee you’ll have plenty to brag about.
You’ve got the brand. We bring the drama — and the results. Are you ready? Drop us a line today, and let’s rock!