Supercell

Go Big or Go Home.

Goal

Give Clash of Clans’ limited-time “Hammer Jam” event a jolt strong enough to wake even lapsed players.

What We Did

• Dropped creator-led shorts that spliced in-game destruction with real-world hammer comedy.

• Launched the content natively on TikTok, then supplied Supercell with cut-downs for Meta and YouTube ads.

• Synced launch to hourly in-game countdowns to magnify FOMO.

Highlights

• 12 M+ organic TikTok views in 10 days.

• Top-performing asset adopted as Supercell’s paid-ad creative, driving a 40 % lift in event clicks vs. studio-made ads.

• “Hammer Jam” became the most-watched Clash-of-Clans event content that quarter.

Outcome

Reawakened players at scale: 40M organic views in 21 days and 3× ROAS on paid creatives. We didn’t just crush it organically; we delivered content that scaled in paid media.