44Pro

Custom Built. Culture Approved.

Goal

Make 44Pro the most talked-about glove on TikTok/IG by turning customization into creator-led moments that travel.

What We Did

• Engineered 6–10s, story-driven TikToks with scroll-stopping hooks.

• Collaborated with top creators (Costco Guys, Kai Cenat, etc.) to unlock new audiences.

• Cross-posted to TikTok/IG/Shorts; tested and iterated weekly on engagement data.

• Embedded CTAs, humor, and timely trend tie-ins (MLB, Mario Kart, GTA).

Highlights

• 10-week sprint; 225K avg. combined views per post.
• TikTok reach: 63,408 avg. views vs 7,520 baseline (+8.4×).
• Instagram reach: 161,738 avg. views vs 45,625 baseline (+3.5×).
• IG engagement: 4.04% vs 0.26% (15×).
• Followers: +10K on TikTok; +24K on Instagram.
• Viral moments
  • “Yankee Stadium + Custom Gloves Pt 2” — 1.7M TikTok views.
  • “World Series Recap” — 1.3M TikTok views.
  • “POV: Glove Guru” — 539K IG / 778K YouTube Shorts. 

Outcome

44Pro’s socials became a repeatable viral engine in weeks—multi-platform reach up 8.4×/3.5×, engagement up 15×, and 34K net new followers, supplying high-performing creative that can scale into paid.